Louis Vuitton’s project is unique because it is the only example of a fashion house NFT that is completely free. To celebrate the 200th birthday of Vuitton’s founder, the luxury retailer produced Louis the Game, an app that revolves around NFT collectibles.
In the game, players control the Vuitton mascot, Vivienne, as she travels the world, seeking 200 candles that unlock stories about Louis’ life and career. In addition, the app includes 30 NFTs within its collectibles that cannot be resold in a marketplace, which makes Louis the Game a brand-building exercise.
That being said, Vuitton isn’t done with NFTs or Louis the Game yet. A recent update added ten new NFTs and other worlds to explore — suggesting that additional projects may be forthcoming.
Many luxury brands embrace NFTs, but the technology itself remains in an experimental phase. Some fashion houses may decide to sell them alongside physical assets. Others will opt for digital exclusives. Meanwhile, Louis Vuitton will give them away as collectibles. With so many diverse ideas launching from luxury brands, one thing is clear — many exciting new projects are right around the corner. Curious about how your brand might incorporate NFTs into upcoming plans? Get in touch to learn more about how dSphere can help.