Affordable menswear brand boohooMAN thinks fashion shouldn’t be the sole domain of those with ample disposable income, and it took that attitude into the metaverse with its first drop. The eight looks in its The Future Edit line are each one-of-a-kind fusions of modern, accessible design aesthetics with futuristic flair, showing off physically (but not digitally) impossible liquid metal T-shirts, pants, and more. Each one was free. Well, entering the contest to win one was free, anyway — it wouldn’t be much of an NFT if there were infinite copies floating around.
boohooMAN secured its status as the first fast-fashion brand in the metaverse with the drop. According to CEO Samir Kamani, the company has “great expectations for future NFT collections, collaborations, digital fashion pieces, games, and more.”
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